Field Sales Leadership for Wireless Infrastructure & Carriers
20+ years building winning field sales teams. Delivered $459M+ in revenue. Fractional advisory for companies
scaling wireless infrastructure, 5G, and carrier partnerships in federal and enterprise markets.
Specialized advisory for companies entering or scaling wireless infrastructure, 5G, and carrier
markets—especially government contracts and carrier partnerships where complexity, spectrum strategy, and
relationship management separate winners from the rest.
Wireless Market Entry Strategy
For companies new to government wireless contracts or carrier partnerships. Route-to-market
design, FCC compliance roadmaps, spectrum strategy, carrier relationship mapping, and competitive positioning
tailored to your wireless solutions and target agencies.
Wireless Sales Team Transformation
Turn producers into strategic account owners in carrier and government channels. Revenue
acceleration, carrier relationship strategy, quota structure redesign, and leadership coaching to close larger
wireless infrastructure and government contracts.
Government Wireless Contracting GTM
Master federal wireless procurement playbooks. GSA schedule optimization for wireless
solutions, FCC compliance pathways, agency relationship mapping, spectrum licensing strategy, and
proposal-to-close acceleration for federal and DoD wireless programs.
Wireless Sales Leadership Coaching
Hands-on guidance for wireless sales VPs and founders. Quota attainment, carrier account
strategy, rep performance modeling, pipeline discipline, and forecast accuracy for 5G infrastructure,
spectrum, and wireless technology deals.
Wireless Deal Acceleration & Negotiation
Unblock stuck wireless infrastructure, carrier partnership, and government deals.
Multi-stakeholder negotiation strategy, spectrum considerations, contract playbooks, and close-to-commitment
frameworks specific to carrier and federal buying processes.
Wireless Channel & Carrier Partner Strategy
Optimize indirect sales through wireless carriers, government contractors, and integrators.
Carrier enablement, channel conflict resolution, margin alignment, and co-selling frameworks to scale wireless
solutions without direct overhead.
No high-volume pressure. Unlike large consulting firms, I work fractionally and stay close to
your team. You get direct access and strategic guidance shaped by your deal reality—not theory or benchmarks that
don’t fit.
About Abraham Assad & My Approach
Abraham Assad
20+ years driving wireless field sales and team leadership. Delivered $459M+ in revenue,
exceeded sales targets by 125%+, and built winning field sales operations for major accounts including
Verizon. Expert in field sales strategy, account management, team scaling, and 4G/5G network solutions. Known
for consultative selling, complex deal closure, and cultivation of long-term strategic partnerships.
Case examples available on request. Confidential details protected—but I can speak to market
entry timelines, deal sizes, team scaling outcomes, and GTM frameworks specific to your situation.
Wireless Client Testimonials & Trust
“He built our first federal wireless sales playbook from scratch. We landed two DoD contracts and a GSA schedule
for our 5G infrastructure solution in 14 months. He sat in every negotiation and closed the deals with us.
Government revenue went from zero to 35% of total sales.”
VP of Sales, Wireless Infrastructure Startup
“Our team was missing carrier relationship strategy completely. In 90 days, he restructured our account model to
target three major carriers, recovered $2.8M in at-risk wireless deals, and projected $4.5M in new carrier
revenue by Q4. His coaching transformed how we operate.”
Director of Sales, Private Wireless Networks Company
“He understood FCC compliance and federal wireless procurement better than any consultant we’d worked with. His
spectrum strategy saved us $2.1M on licensing and compliance costs. Close timeline went from 20 months to 9
months on our first federal deal.”
CEO, Small Cell Infrastructure Firm
“We hired him as fractional sales director for our 5G deployment business. He diagnosed our core issue (no
carrier relationship framework), built a multi-carrier pipeline, coached our team through complex negotiations,
and got us to $12M ARR in 18 months. Absolute game-changer.”
Founder, Series B Wireless Technology Company
Connect with Prism Wireless
Whether you’re a VP building a high-performing wireless field sales team, a founder entering federal or carrier
markets, or a sales leader scaling 5G infrastructure deals—if your challenge is field sales performance, team
scaling, or winning carrier/government wireless contracts, I can help.
Initial Call (30 min): You describe your market, team, and challenge. I ask diagnostic
questions—no pitch.
Situation Assessment: I outline what’s working, what’s not, and the highest-leverage moves
for your situation.
Custom Proposal: A specific engagement plan (fractional advisory, deal acceleration, team
coaching, or combination) with timeline and success metrics.
Direct Relationship: You work directly with me—not a project manager or junior consultant.
Confidentiality guaranteed. I’ve worked under NDA across government, competitive enterprises, and private
equity deals. Your strategy and insights stay protected.
